Ski Test Weekend Sälen – 45-årig tradition som håller än

Sedan tidigt åttiotal har skidtestarhelgen eller Ski Test Weekend som Skistar kallar händelsen, varit en samlingspunkt för alla involverade i den svenska skidindustrin. Till Sälen vallfärdar leverantörer och dedikerade skidåkare, främst från södra Sverige. Målet att starta en ny skidsäsong, första helgen i december. I princip alla skid […]

Åre Björnen a number one ski destination for families

In Åre Björnen, all accommodation is ski in/ski out. Skiing is easy, slopes here are green and blue. You will hardly find any red ones, and the black ones are totally absent in this part of the valley. Lifts are everything from carpets, button lifts and t-bars. Easy […]

University Ski racer Isac Hedstroem on the road to the F.I.S world cup

Meet Isac Hedstroem, born in Åre, Sweden. Ever since he was a young kid, he’s been known as a talent ski racer. At the age of 24, he is still dreaming of becoming an F.I.S World Cup skier His skiing has always been intense and full of energy. […]

Orolig väntan på snö – samma känsla varje år

Hösten är en orolig tid för många involverade i skidåkning. Samma frågeställningar varje år – blir det vinter? – när kommer det snö? Sporthandlarna har butikerna sprängfyllda med skidprylar och för att försäljningen ska ta fart krävs det snö på backen, frost på bilen och rapporter om att […]

What’s Christmas skiing in Hemsedal, Norway look like?

After celebrating Christmas with the family at Kvarstad gård in Brumunddal, our kids left us, spreading over the world like Leafs. Stephanie left for Mexico, Alexander for the USA and Christopher headed to Austria. The lust to get some altitude in our legs and a time alone was […]

Rossignol Vizion, the new revolution in the evolution of skiing

I sometimes blame rear-entry skiboots for spoiling my ski racing career. As a young teenager, I switched from the classic four-buckled overlap boot to the revolutionary Salomon SX90. The change was not immediately, I sort of drifted away from overlap to rear-entry via Nordicas three-buckle Comp III cabrio […]

Lillåstugan new owner is dedicated to preserving Åre waffle tradition

In an era where everything is supposed to be quick, scalable and profitable. The new owner of Lillåstugan ski hut in Åre stands up for the slow, unique and idealistic way of eating out. Åre waffle tradition is strong. But the future of waffles at this legendary ski […]

Felix Monsén, the loneliest downhill skier in the world

Ski racing tradition i Sweden is strong. In the skiing community, young boys and girls are raised to become ski racers, almost by default. And in this case, Sweden’s lonely Downhill skier Felix Monsén is no different. His destiny already set by the tradition of his family. His […]

Is indoor skiing the new black?

Urban indoor ski slopes popping up everywhere nowadays. But do they serve their purpose? Here is an article about the pros and cons of indoor skiing. As the climate changes, glaciers shrinks. And with them, the possibility for preseason training. Ambitious skiers now turn their head towards indoor […]

Swedish ski federation on the way down the slippery slope in full throttle

This is a chronicle about how the Swedish ski federation has managed to ruin the value of one of the strongest trademarks in winter sport; Ski Team Sweden Alpine. Sweden’s alpine racing legacy goes way back, and met its peak in the 1980s. At that time, Ingemar Stenmark […]