A vintage photo suddenly appeared on Social media, it was history calling me up from the past. Reminding me of the good old school snowboard days. The photo itself does not look epic, but it certainly is. At a first glimpse, a couple of random snowboarders buckling up […]

Alla skidåkare bör, eller rättare sagt skall ha läst och känna till SLAO’s lilla gula. I den finns utförsåkningens trafikregler anslagna. Lite som 10 guds bud. Enkla förhållningsregler för att skydda dig och dom runt om kring dig i backen. Följer alla reglerna så är risken att köra […]

Ever wondered what’s going on inside the head of a big mountain freeskier? What thoughts are spinning around when it’s time to take on a new challenge? As a dad to one, I know that I do. So I sat down during Christmas and had a serious talk […]

In Åre Björnen, all accommodation is ski in/ski out. Skiing is easy, slopes here are green and blue. You will hardly find any red ones, and the black ones are totally absent in this part of the valley. Lifts are everything from carpets, button lifts and t-bars. Easy […]

Meet Isac Hedstroem, born in Åre, Sweden. Ever since he was a young kid, he’s been known as a talent ski racer. At the age of 24, he is still dreaming of becoming an F.I.S World Cup skier His skiing has always been intense and full of energy. […]

Hösten är en orolig tid för många involverade i skidåkning. Samma frågeställningar varje år – blir det vinter? – när kommer det snö? Sporthandlarna har butikerna sprängfyllda med skidprylar och för att försäljningen ska ta fart krävs det snö på backen, frost på bilen och rapporter om att […]

In an era where everything is supposed to be quick, scalable and profitable. The new owner of Lillåstugan ski hut in Åre stands up for the slow, unique and idealistic way of eating out. Åre waffle tradition is strong. But the future of waffles at this legendary ski […]

Ski racing tradition i Sweden is strong. In the skiing community, young boys and girls are raised to become ski racers, almost by default. And in this case, Sweden’s lonely Downhill skier Felix Monsén is no different. His destiny already set by the tradition of his family. His […]

When arriving at a new ski area, or even before arriving. As part of the travel research, every skier will at least once lay their eyes on the current resort ski map. Even if you don’t think about it, every map is an artist’s work. And there are […]

Åre is more than just a ski resort, it’s a community. This valley is home to more than 6’000 people. All of them connected to and somehow depending on skiing in different forms. It’s a growing population and a vibrating valley year round. The ski area itself consists […]